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Indian Clerics Decline to Host U.S. Speaker on Islam

Here's a problem: You want to convince someone that they have the wrong idea about something you're doing, but they won't even give you a chance to make your case. What can you do?

One option is to get a respected third party to make your point for you -- but to be effective, the third party has to be perceived as genuinely independent. That can be a problem for U.S.-sponsored speakers. The very fact that their tour or appearance is being made with the help of the U.S. government is enough for some people to write them off. You can wind up not only failing to get your message of the moment through, but also damaging the third party's standing with the intended audience.

This dynamic has often been a problem in U.S. democracy promotion, too. The very fact of accepting grants or other support from the U.S. government can undermine the local credibility of a pro-democracy activist or group.

"U.S.-Backed Imam Gets Cool Reception in India," by Shaikh Azizur Rahman (in Kolkata/Calcutta) - the Washington Times, 15 March 2007

A speaking tour by the Muslim chaplain at Georgetown University has exposed a conundrum for the State Department's public diplomacy program: The mere fact that the visit was sponsored by the Bush administration left many Indian Muslims unreceptive to the message.

The chaplain, Imam Yahya Hendi, was in India for three days late last week to debunk myths about the status and treatment of Muslims in America, much as he has done in State Department-sponsored trips to the Middle East, Africa and Europe.

The visit, arranged by Karen Hughes' two-year-old public diplomacy office at the State Department, did produce successes. Imam Hendi was welcomed at a few schools and mosques, and led a mass prayer attended by 15,000 worshippers at a Calcutta mosque.

But several Muslim leaders contacted in advance by U.S. diplomats refused to have anything to do with the visit.

"At our mosque the imam wanted to lead a mass prayer and interact with the people," said Hyder Ali, a spokesman for the Baitul Aman Mosque, the largest in West Bengal. "But we turned down the request ... because he was acting on behalf of a government which for long years has been responsible for killings and sufferings of innocent Muslims in many countries including Iraq, Palestine and Afghanistan. We did not want to betray our brothers and sisters in those countries by extending him hospitality in our mosque."...

Is State Dept. Engaging MidEast Publics Through Blogs and YouTube?

I dearly hope this interview turns out to be a hoax:

"Q&A - Karen Hughes" - interview by Tara Coop, the American-Statesman (Austin, TX), 18 February 2007

WASHINGTON — When Karen Hughes traveled to Mexico last week, she took a mini-digital camcorder with her to post videos of the trip.

These days, even the U.S. State Department is blogging.

Hughes' video blogs are one way the State Department seeks to improve America's image overseas. It's an acknowledgement that while terrorism materializes in violent attacks, it's rooted in anti-American ideas and perceptions. The department is trying to challenge those ideas before they take root.

It's why Hughes, the State Department's undersecretary for public diplomacy and public affairs, hired a half-dozen Arabic speakers to surf international blogs and post messages that counter "propaganda and rumors with facts," she said.

It's also why her office loaned the latest crop of State Department exchange students mini-camcorders. The students recorded their American experiences and will post the videos to YouTube.

"There's an information explosion, and we're competing for attention and credibility in the midst of that explosion," Hughes said....

[begin interview transcript:]

American-Statesman: On Iraq, people really want to know what are we doing to improve the situation. In your mind, what can be accomplished before the administration's term ends?

Karen Hughes: I view my job as outreach.

I've been to many, many Islamic countries — I've been to almost three dozen countries now. What public diplomacy does, it's really people programs. It's exchange programs; it's cultural programs.

We've done some cultural preservation work in Iraq, for example, to show our commitment to their heritage and history and preservation of it.

We're (also) trying to do people-to-people exchanges with Iran, even though we don't have relations with their government.

We just took the U.S. wrestling team to Tehran and we brought our first groups of exchange participants over to America from Iran. We're going to be doing more of that this year.

So I'm particularly focused on . . . trying to put in place things for the long run.

[Q:] Are there any parts of the strategy that deal with the sectarian differences in Iraq?

[A:] We have a very significant exchange program with Iraq.

And we work to bring people of all different sects, Sunni, Shia and Kurd, on that exchange program. I just met this week with two women from Iraq and the ambassador. And they're working to try and build civil society in Iraq.

We have a lot of different programs. These women are working to provide support and counseling for fellow women, many of whom have lost family members and obviously are dealing with the fear of living amidst this violence. We've got a lot of young (Iraqi) leaders coming over here. . . .

I'm absolutely convinced our exchange programs have been the most important public diplomacy tool of the last 50 years.

We can measure it; we can interview people. We know that when they come here and see America for themselves, they all say the same thing — they say their lives are forever changed.

And their views of our country are changed.

We are working to make our exchanges more strategic. We're inviting more people who have wide circles of influence — clerics — we've brought clerics over from Jordan and from Saudi Arabia, and teachers, journalists — because again the media has such an impact.

[Q:] Is TV still the main outreach? Even beyond the Internet?

[A:] We just a few weeks ago, for the first time, engaged in Arabic on blogs. We have what's called here a "digital outreach team" . . . that is actively going on the Arabic blogs and responding to misinformation and disinformation and propaganda and rumors with facts. And we're very above board that it's the digital outreach team of the State Department.

[Q:] How many people are on the team?

[A:] I think it's about four or five, and they're supervised by a foreign service officer. And they are all Arabic speakers that do that. Then we have one young man in the rapid response center who goes on the Web sites and monitors and watches and surfs. . . .

You asked me about measuring success. I saw a proverb . . . that talked about "planting a tree under whose shade you would not sit." In many ways, I feel like that's what I'm doing. Most of my work, public diplomacy work, is really long-term work.

Visa & Entry Procedures Putting Bad Face on US (Newsweek's Zakaria)

"Hassle and Humilation," by Fareed Zakaria - Newsweek, 26 February 2007 print edition (dated 17 February on website)

Feb. 26, 2007 issue - It was a great idea—a program to build bridges between young Arab modernizers and Americans. The Arab and American Action Forum, launched last September at the Clinton Global Initiative meeting in New York, is an exercise in soft power, bringing together 100 young Arab leaders from all walks of life and introducing them to a similar group of Americans. The goal was to begin a dialogue, build trust and create joint projects for both peoples....

As I said, it was a great idea, until these young Arab leaders landed at John F. Kennedy airport. The first group of participants, mostly CEOs of large companies, were pulled out of the regular immigration lines and made to stand for two to five hours while Department of Homeland Security officials grilled them as to why they were coming to America, whether they had any experience using weapons, what they thought of the Iraq war and other such questions. Half a day into their trip, before they had even left the airport, they were angry and humiliated. So much for improving America's image in the Arab world....

The State Department insists that things have improved, but incremental changes have not altered the basic picture. The visa process is now so cumbersome that many foreigners have simply stopped trying. The Saudi chapter of the Young Arab Leaders passed up the meeting because it was being held in America. "They refused to go through what has become an extremely demeaning process for visa applications," one of the conference organizers told me. And remember, these are Saudi liberals and moderates, whom we should be supporting, not insulting. The next meeting of the Young Arab Leaders, to be held outside America, is expected to draw a much larger number of participants....

For earlier items on this topic, see Newsweek: Visa Denials Huring US Image, Hughes Says, Indians Protest US Visa Denial for Top Scientist, and Rice & Chertoff Announce More User-Friendly Visa Procedures.

It's sad to see that visas and border crossing procedures continue to be a public diplomacy problem for the US. It's a manageable issue.One of the things State and Homeland Security did a really good job of in recent years was in working together to make post-9/11 student visa procedures easier. That's certainly contributed to the rebound in the number of foreign students in the US (see IIE's 2006 Open Doors report) -- although, as Zakaria notes in "Hassle and Humiliation," the US is losing ground in international education.

Also see:

"When A Visa Becomes a Headache," by Sara J. Welch - the New York Times, 11 February 2007 (registration required)

Last summer, Dimitry Smirnov, a sales director in Moscow, was planning to attend a conference in New York City being held by his employer, HelmsBriscoe, an American company that helps clients book sites for meetings. To get a visa, Mr. Smirnov made an appointment at the United States Embassy about four weeks before his meeting for an in-person interview, a requirement introduced after Sept. 11, 2001. It was when he showed up, he said, that he became frustrated.

“The embassy wanted to hold my passport while they waited for the visa to come through, but they couldn’t guarantee I’d get the visa,” he recalled. “In the meantime, I wouldn’t have been able to travel and I didn’t know if I’d get the visa or not, so I decided to cancel my trip.”

Mr. Smirnov is hardly the only executive to have been thwarted by stringent requirements for entry into the United States. Travelers from emerging economies like India, China, Latin America, the Middle East and Eastern Europe are required to have visas to come to the United States (citizens of Western Europe, Canada, Australia, Japan and Singapore do not require a visa for visits shorter than 90 days) and many complain that the process deters them from traveling here.

Luis Gómez Hernández, a meeting planner in Ecatepec de Morelos, Mexico, said he used to bring groups of 30 to 40 businesspeople to the United States four times a year, but stopped in 2003 because of the difficulty in obtaining visas. It took up to three months for applicants to get an appointment at the United States Embassy or a consulate and at least two more weeks to obtain the visa, “and in a group of 40, only 3 or 4 would get them,” he said. Mr. Gómez added that he now took groups to Canada, which does not require visas for Mexican citizens....

United States government officials, however, insist that the process has improved greatly in recent years. Changes added after Sept. 11, 2001 “came so quickly that we weren’t as efficient as we wanted to be,” said Maura Harty, assistant secretary for consular affairs in the State Department. “But we now have an expedited service for business travel visas in place in every U.S. consulate and embassy in the world.”

Ms. Harty said that only 29 percent of the respondents in the Discover America Partnership survey had applied for a visa in the last 18 months. “I urge people who haven’t applied for a visa in a few years to come back,” she said. “Try us, you’ll like us.”...

"TIA Chair Rasulo Touts New Long-Range Plan to Reverse Decline in Travel to US" - press release, Travel Industry Association (Washington, DC), 1 February 2007

Washington, DC – February 2007 – Speaking to an audience of more than 500 travel industry leaders Wednesday (January 31), Jay Rasulo, National Chairman of the Travel Industry Association (TIA), touted a new three-step plan to strengthen America’s security and repair the country’s image to potential travelers abroad.

The goal of the plan, called A Blueprint to Discover America, is to welcome more international visitors to the United States – something at which America has been losing competitiveness for many years, Rasulo said. Overseas travel to the U.S. is down 17 percent since 2001, with business travel alone down 10 percent from 2004 to 2005, according to TIA....

Among the blueprint’s recommendations:

  • Overhauling the country’s visa system to improve security and process potential visitors more quickly. The plan calls for visa applications to be processed within 30 days and suggests methods to reduce the obstacles and barriers associated with the visa interview process, including videoconferencing and mobile consulate operations. The plan also calls for strengthening the Visa Waiver Program by expanding the security information required and the number of countries that can participate.

  • Modernizing and securing our ports of entry where visitors are welcomed. The plan calls for visitors to be processed within 30 minutes by hiring 250 new customs and immigrations officers. It also calls for turning the nation’s 12 busiest inbound airports into world models through enhanced line management, automated forms and traffic management processes, and an expanded use of technology.

  • Change perceptions of America that are turning away travelers. Create a comprehensive plan to improve perceptions of America in target countries, and building an effective program structure based on a public-private partnership, with a dependable funding stream....

Michelle Kwan Named 'American Public Diplomacy Envoy'

Evidently there are more of these appointments to come. I cannot imagine a more superficial approach to public diplomacy.

"Secretary Rice Appoints Michelle Kwan Envoy for US Public Diplomacy" - press release, US Department of State (Washington, DC), 9 November 2006

Secretary of State Condoleezza Rice announced today that she has appointed figure skating champion Michelle Kwan as the first American Public Diplomacy Envoy. Kwan, a five-time World Champion and two-time Olympic medalist joined the Secretary in the Treaty Room of the U.S. Department of State in Washington, DC.

"I want to thank Michelle for taking on this really important mission," Rice said. "It's a time of great consequence in the world and I know that she is going to play an important and valuable role for our nation."

In her new role, Kwan will work with Under Secretary of State for Public Diplomacy and Public Affairs Karen P. Hughes and Assistant Secretary of State for Educational and Cultural Affairs Dina Habib Powell, in their efforts to help promote cross-cultural dialogue with international youth and to increase understanding of America by sharing her story and life experiences. Kwan will reach out to international young people by visiting their schools and clubs to speak about leadership and to engage them in a dialogue on social and educational issues.

"I am honored to accept this appointment and to serve my country," said Kwan. "As an athlete, I have always been proud to represent the United States around the world. Being able to do so in this new position is very special and meaningful to me."

The most decorated figure skater in U.S. history; Kwan has won an unprecedented 43 championships, including five World Championships, nine U.S. Championships, and two Olympic medals. She has taken a year off from figure skating and this fall began attending the University of Denver (DU) in Denver, Colorado, as a full-time student. She plans to major in political science with a minor in international studies. In addition to her studies and duties associated with her official appointment, Kwan continues to perform in skating exhibitions, work on special projects and serve as a corporate spokesperson....

"Michelle Kwan Accepts Job as Diplomat" - CBS/AP (Washington, DC), 10 November 2006

(CBS/AP) Michelle Kwan, who is studying political science and international affairs at the University of Denver, is about to get some terrific on-the-job experience.

The 26-year-old figure skating champion was at the State Department in Washington Thursday, standing side-by-side with Secretary of State Condoleezza Rice and another of President Bush's longtime advisors, undersecretary of state Karen Hughes.

They were there to formally announce Kwan's appointment as a public diplomatic envoy in a program aimed at improving the nation's image abroad....

The mission at hand, according to Hughes, is an important one: an effort by the United States to reach the world's young people, many of whom "are being exposed to hate and propaganda directed against our country."

Hughes has been active in expanding sports diplomacy programs.

Kwan's volunteer efforts on behalf of the United States are part of the State Department's Education and Cultural Affairs program....

Kwan is expected to travel widely in her new job, which is an unpaid position.

This isn't the first venture off the ice for Kwan, who is one of the world's best-known figure skaters. She's been a spokeswoman for the Children's Miracle Network; her autobiography, published nine years ago, is still selling; she has her own video game; and six years ago, she was among those on People Magazine's list of "The 50 Most Beautiful People In the World."...

Actually, there's nothing new about using sports as a channel for public diplomacy. The US Information Agency included a sports ambassador program among its speakers programs for decades. But that program wasn't about celebrity appearances. It was about coaches and trainers who spent a week or more working directly with local athletes -- it was about people-to-people contact. (The major shortcoming with the sports ambassador program was that many embassies had neither the resources nor the motivation to follow up on the relationships the exchanges created. This is the kind of program that is much more appropriate for a private sector group to carry out.)

"Karen's Rules," Redux

Another State Department memo on public diplomacy guidelines got into the media (overseas as well as in the US) earlier this year. See "Karen's Rules" for Public Diplomacy.

I'm never thrilled to see in-house communications like this one get leaked to reporters. I'd much rather see people act like adults and professionals and work out their disagreements internally. But, as the apparent source of this leak noted, it says something about the atmosphere inside an organization when people feel justified in resorting to leaks.

"Karen's Rules on Diplomacy: Talk to the Media - If You Dare," by Elizabeth Williamson - the Washington Post, 8 November 2006, p. A25 (registration required)

Karen Hughes, the State Department's undersecretary for public diplomacy and public affairs, sent a long memo to chief diplomats, top deputies and public affairs officers worldwide Friday, spelling out "Karen's Rules" for working with the media.

The rules offer a window into how State's chief communicator communicates with her minions across the world. Hint: The memo was given to The Washington Post by a recipient who points out that if all were well, nobody would have leaked it....

Hughes encourages diplomats to engage with the media, but it is apparent that the message enforcer does not share control easily. As a service to public diplomacy (partly, anyway), we consulted with a couple of organizational psychologists about what Karen's Rules suggest about Hughes.

Tulsa-based psychologist Robert Hogan offered several observations, including:

"I think it is smart for her to give folks permission in advance to make a mistake, to take some risks in order to be proactive. I wonder if anyone will believe it. . . .

"It is a good example of micromanagement, although done in a pretty nice way. Good leadership involves recruiting talented people and letting them do their job. Here she tries to provide rules for every imaginable case. She presents a thicket of rules, and if all the guidelines are followed, a person won't be able to say much of anything....

Marlin S. Potash, a New York-based psychologist who specializes in organizational behavior, focused on "a tone that came across as somewhat condescending or first-grade-teacher-like." She added, "I think it's meant to communicate that this is a terribly important thing that's meant to be attended to, but the impression the recipient gets is 'You question my dedication, my experience and my ability to handle this situation.' "...

[begin text of memo]

SUBJECT: ALDAC [All Diplomatic and Consular Posts] Speaking on the Record

Last year, I sent out a message detailing some guidelines for speaking on the record and engaging with media. With the launch of our regional hub effort, it is especially timely to reissue this message so that my policy on this is crystal clear. I also want to reiterate up front that media outreach, especially television interviews, should be a top priority in mission activities and when developing the schedules for visiting USG [U.S. government] officials.

I want you to know that my office and I are here to support you as you go out and do media. I know that doing any media, especially television, is a challenging endeavor. But it is a challenge we must address in order to effectively advocate our policies to foreign audiences. I also believe it is critical for Chiefs of Mission to get out on the media and to support their staff who do appear on television. When you do media, the stakes are high, but it's important. No one is perfect and there is always the chance that any of us will occasionally make mistakes -- that doesn't mean we should stop appearing on television or participating in press conferences. We need people out there giving our side of the story. The real risk is not that we occasionally misspeak, it's that we miss opportunities to present our views, and leave the field to our critics and detractors.

During my recent trips and meetings with many of you, I have heard concerns about problems with getting clearance to speak on the record to reporters. I promised I would send out a message clarifying my policy on this issue, and providing what I hope is clear guidance for you all in dealing with the press. In this message, I want to share "Karen's Rules" in the hope that you all will have a better idea of what I expect, and how you can react.

Rule #1: Think Advocacy. I want all of you to think of yourselves as advocates for America's story each day. I encourage you to have regular sessions with your senior team to think about the public diplomacy themes of each event or initiative. As a communicator, I know that it is important to get out in front of an issue or at best have a strong response to a negative story. One of my goals during my tenure at the State Department is to change our culture from one in which risk is avoided with respect to the press to one where speaking out and engaging with the media is encouraged and rewarded. I want you out speaking to the press, on television interviews preparing and executing a media strategy, and providing our points on issues. As President Bush and Secretary Rice have stated, public diplomacy is the job of every ambassador and every Foreign Service Officer. We want you out there on television, in the news, and on the radio a couple of times a week and certainly on major news stations in your country and region.

Rule #2: Use What's Out There. You are always on sure ground if you use what the President, Secretary Rice, Sean McCormack or Senior USG spokesmen have already said on a particular subject. I always read recent statements by key officials on important subjects before I do press events. My Echo Chamber messages are meant to provide you clear talking points in a conversational format on the "hot" issues of the day. You never need clearance to background a journalist though you should certainly pay careful attention to how your comments may be used.

Rule #3: Think local. Because your key audience is your local -- or regional -- audience you do not need clearance to speak to any local media, print or television. And, you do not need clearance to speak to media in your country, even if it is US based or from a US publication, if you are quoting a senior official who has spoken on the record on a particular subject. The rule of thumb to keep in mind is "don't make policy or pre-empt the Secretary or a senior Washington policy-maker."

Rule #4: Use Common Sense to respond to natural disasters or tragedies. You do not need to get Department clearance to express condolences in the event of a loss, or express sympathy and support in response to a natural disaster. Obviously in the latter case do not commit USG resources for support or relief without approval from the Department; but do not wait for Department authorization to offer a statement of sympathy unless the individual or incident is controversial. Your regional hubs can help you in these instances as well.

Rule #5: Don't Make Policy. This is a sensitive area about which you need to be careful. Do not get out in front of USG policymakers on an issue, even if you are speaking to local press. When in doubt on a policy shift, seek urgent guidance from your regional hub, PA [public affairs] or your regional public diplomacy office. Use your judgment and err on the side of caution.

Rule #6: No Surprises. You should always give PA a heads-up in the event that you speak to U.S.-based media. This ensures that those who should know are in the loop on what is happening.

Rule #7: Enlist the help of the hubs (for those who have regional media presence) or my office if you don't get a quick response for clearance or help. The hub network is an extension of my staff, and we are here to support you in your efforts to get the USG position on the record and out in the media. Both Sean McCormack and I are committed to making sure you have what you need to advocate a US position on the key issues at your post.

I know this is a departure from how you all have operated over the years. But forceful advocacy of US interests and positions is critical to our effort to marginalize the extremists and share a positive vision of hope for all countries and people. I encourage you to take advantage of opportunities to speak out, and look forward to our aggressive promotion of US policy.

[end text of memo]

Actually, these guidelines aren't much of a departure from the way that embassies have handled media work for years. Most of the 'rules' -- refer to precendents and official statements, think about local audiences and channels, ask for help when you need it -- is just common sense. A good part of what one of the psychologists quoted by the Post calls a condescending tone lies in this assumption that people don't know their jobs. No wonder some recipients are PO'd.

CSM Profiles US Exchange Program for German Muslim Youth

"German Muslims Laud US Diplomat's Style," by Ranty Islam - the Christian Science Monitor, 3 November 2006

BERLIN – The last time high schoolers in Berlin's Neukölln district made headlines was this spring, when teachers wrote an official letter to politicians essentially declaring a state of emergency over a violent student body - 80 percent of whom come from immigrant backgrounds.

But Jazan, a 16-year-old student at Neukölln's Ernst-Abbe high school, got his moment in the media limelight this week for an entirely different reason: Along with nine other students, he'd just returned from a 10-day trip to America sponsored by the US Embassy.

What most impressed him?

"People in the US can start driving at the age of 16 - why do we have to wait till 18 in Germany?" he says, laughing. But then, more serious, he adds, "Arabs, Jews, and Muslims [in the US] walk on the street next to each other and nobody tells them how to dress or what to do."

Such a change in perspective is exactly what US Ambassador William R. Timken Jr. is looking to accomplish with the embassy's "Windows on America" program.

Funded by corporate donors, the project aims to gives students from migrant backgrounds a clearer picture of the US, the ambassador says. While some see Windows on America as a thinly veiled PR campaign, Muslim leaders have lauded Mr. Timken's pragmatic approach to engaging Muslims as a useful model for their own politicians.

In September, during the Muslim fasting month of Ramadan, Timken broke the fast with Muslims at a mosque near the western city of Düsseldorf, as well as with a number of Muslim representatives invited to the Frankfurt residence of US Consul General Jo Ellen Powell.

Previously Ms. Powell, together with the ambassador's wife, Sue Timken, had organized a round-table discussion with Muslim women leaders working with immigrants.

The embassy also hosted a symposium with roughly 100 students from schools in Berlin's minority districts to discuss political, cultural, and educational issues of concern to them.

"The ambassador's efforts are warmly welcome," says Aiman Mazyek, secretary-general of Germany's Central Council of Muslims, one of the largest Muslim organizations in the country. "We'd like to see more of those [efforts] from German politicians. But, sadly, a visit by the German president to join Muslims breaking their fast is probably a long way off," he adds.

A sign of change came at an unprecedented government-organized conference of German Islamic organizations and leaders last month. At the meeting, Interior Minister Wolfgang Schäuble called Muslims an essential part of Germany who "belong to us."

But not all Germans see it that way. According to a poll earlier this year by the German news magazine Stern, 55 percent of Germans consider Islam a valuable part of society - but also a threat.

German Muslims are not insensitive to such sentiments; a more recent Stern poll revealed that almost half of all Muslims in Germany believe that relations with other parts of society have deteriorated over the past few years.

Whether Timken's approach will make a difference to the integration debate in Germany is uncertain, says Torsten Jäger, managing director of Germany's Intercultural Council. Given its limited scope and funding, "the embassy's program seems to be primarily a PR effort."

Is Timken's dialogue a neat PR-campaign to polish America's image or a meaningful effort to get engaged on integration issues in Germany?

A bit of both, says Timken. "We don't tell Germans how to run their country," he declares."My job is to get people to understand the US better."...

For an earlier report on US efforts to reach out to Muslims in Europe, see Amb. Korologos Describes US Outreach to Muslims in Europe.

The comparisons that the German students portrayed in the CSM article draw between their experiences with Americans and with Germans illustrate an inherent problem with public diplomacy that targets 'sub-' communities of the host country.

There's some term drawing on the idea of a triangle that psychologists use to describe what happens when two people who don't get along draw a third person into the relationship to stabilize it. Two roommates who are having problems might turn to a third roommate as a go-between and a peacemaker; couples who fight a lot might lean on children or friends to defuse their conflicts.

Something similar can happen when a government reaches out to a group that is in some kind of conflict with host country leaders. Whatever the intent of the program is, its greatest impact might be to deepen divisions between the host country government and the aggrieved community, and/or to make the bilateral relationship more difficult.

There are a couple of simple ways to work around this problem. One is to conduct your public diplomacy initiative through unofficial, third-party groups. Private sector exchanges can pursue the same goals that official exchanges do without the political baggage.

Another solution is to broaden your program to include host country officials. That approach is the one that makes more sense if the goal of the public diplomacy program involves trying to change both public and private attitudes. If the US concern here were to encourage Europeans to better integrate immigrant communities, it would make sense to have an exchange program that involves other people whose attitudes and actions play a role in that issue. Sometimes the biggest contribution a foreign government can make to resolving a conflict is to act as a moderator for this kind of meeting.

For more on the "Windows on America" program, see:

"Ambassador Timken Launches 'Windows on America' Initiative in Dusseldorf" - press relese, Consulate General of the United States, Dusseldorf, Germany, 26 June 2006

"Immigration in the 21st Century" - text of the W.E.B. DuBois Lecture delivered by US Ambassador William R. Timken, Jr., at Humboldt University, Berlin, Germany, on 21st July 2006.

It is an honor to participate in the W. E. B. DuBois lecture series. Like many of America’s civil rights heroes, DuBois forced America to confront some of the injustices in our society. His determination and eloquence spearheaded a grassroots movement to fight racial discrimination and prejudice in America. As one of his biographers said, DuBois was always one step ahead of himself -- troubled by America’s failings, but still committed to the idea of an American democracy true to itself. He never stopped asking difficult questions....

The challenge of assimilation is a thread that runs through the fabric of American history. America has welcomed more immigrants than any other country in the world. The common culture of the United States has been shaped, reshaped, and often heavily debated by waves of newcomers of different origins....

In America’s early days, Benjamin Franklin, one of America’s first statesmen, complained that Germans arriving in Philadelphia would, and I quote: “shortly be so numerous as to Germanize us instead of our Anglifying them… They will never adopt our Language or Customs.” Unquote. He was wrong. The Germans did not “Germanize” anybody and were not “Anglified.” Immigrant integration means that both newcomers and established residents change. British immigrants became Americans; just as German immigrants also became Americans. Today, in fact, more Americans claim German ancestry – including myself – than any other group....

That is why one of my priorities as Ambassador is to expand the opportunities for dialogue about some of these American models.

We are working with teachers, librarians and social workers to discuss best practices in creating opportunities for assimilation.

We are also working with German schools. For example one project is a high school business plan competition run by Berlin’s American-German Business Club. We want to involve schools that might also be good partners for the Network for Teaching Entrepreneurship, a U.S.-based organization which helps low income youth build entrepreneurial skills.

As we speak, our Consul General in Duesseldorf, George Knowles, is hosting a barbecue for a group of 10 minority students from a Duesseldorf Hauptschule that has just returned from a two week visit to the United States. This is a new program called “Windows on America.” It is a public-private initiative -- meaning that the Embassy arranges the program and corporate and private donations pay the expenses. We had a great response to Windows on America, and more groups of kids will be going.

Last week we had a reverse visit. Some American Muslims came to speak with Berlin high schoolers, again mostly from minority backgrounds. The kids were very articulate about their “twoness” – to quote W.E.B. DuBois. They brought up, for example, the World Cup matches and how soccer gave them a way to feel German....

Newsweek: Visa Denials Huring US Image, Hughes Says

To head off any confusion about the clash of jurisdictions involved here: the visas that State Department officers issue to foreign nationals overseas allow the traveller to approach a U.S. port of entry and ask to enter the country. A Homeland Security officer actually makes the call on whether the person can enter or not.

"Terror Watch: Row Over Barred Muslim Scholars" - Newsweek (a Web exclusive), 1 November 2006

Nov. 1, 2006 - President Bush’s top emissary for public diplomacy has privately complained that recent moves by the Department of Homeland Security to block prominent Muslim clerics and scholars from entering the United States has damaged her efforts to bolster America’s image in the Islamic world.

In recent weeks, Karen Hughes, under secretary of State for public diplomacy and the president’s former communications adviser, has protested directly to Secretary of State Condoleezza Rice that an increase in the number of high-profile “exclusions” of Muslim figures is creating major public-relations problems for the United States overseas.

“There’s no question that some of these incidents have created serious problems for us,” Dan Smith, Hughes’s chief of staff told NEWSWEEK. “She wants to find a way to fix this consistent with national security.”

Hughes’s behind-the-scenes complaints reflect growing tensions between State and Homeland Security officials over an increasingly aggressive no-entry policy that critics say has caused a wave of criticism in the Muslim world even if it has been barely noticed inside the United States....

One recent case that prompted Hughes’s concern—first reported by NEWSWEEK—involved the well-known British Muslim leader, Kamal Helbawy, who was ordered off his American Airlines flight at London's Heathrow Airport on Oct. 18. Helbawy was forced to leave the flight just minutes before he was due to take off for New York, where he was slated to speak at a New York University Law School conference on the Muslim Brotherhood.

The move outraged sponsors of the NYU event, who insisted that Helbawy, although a longtime member of the radical Muslim Brotherhood, was a relatively moderate figure in British Islamic circles who has renounced violence and served as an adviser to Prime Minister Tony Blair’s government. Helbawy was not on a no-fly list maintained by U.S. intelligence agencies of persons deemed to be possible terror threats, according to a senior U.S. counterterrorism official. 

That incident was followed within days by two other cases in which well-known South Africans were detained by Homeland Security officials and then removed from the country. One of them, a Muslim academic named Adam Habib, who serves as the director of a South African government-funded research program, had landed in New York last week for a series of scheduled meetings with officials of the World Bank, the Centers for Disease Control and the National Institute of Health.

Although Habib had traveled to the United States on numerous occasions in recent years and had a multiple-entry visa, the scientist was questioned for more than seven hours and then escorted by armed guards back onto an airplane and flown back to South Africa. Habib, who acknowledged he had once been arrested as a political dissident under South Africa’s former apartheid government but denied any links to terrorism, expressed indignation over his treatment by U.S. authorities. “You can’t just deny someone access to a country and not give any reasons why,” he told The Dispatch newspaper in South Africa. “It’s like you accuse someone, but you don’t tell them what for.”...

A Homeland Security spokesman defended the agency’s actions, telling NEWSWEEK that "we're always going to err on the side of caution and security to secure our borders and protect the homeland.” The spokesman added that Homeland Security and State are working on new procedures to vet those entering the country and offer a streamlined appeals process for those denied entry to the United States.

But regardless of the merits, other senior State Department officials say the high-profile exclusions have created a public-relations nightmare for U.S. diplomats overseas. In the past few days, for example, Habib’s exclusion—barely reported inside the United States—produced a rash of headlines in South Africa. TOP MUSLIM KICKED OUT OF THE US, read the headline in The Dispatch, over the subheadline SEVEN-HOUR ORDEAL IN NEW YORK CASES ANGRY BACKLASH....

Also see:

"Row Brews as HSRC Demand Answers from US," by Dianne Hawker and Sapa - the Independent Online (iol.co.za) (Cape Town, South Africa), 25 October 2006

The Human Sciences Research Council is demanding an explanation after one of its top officials, Professor Adam Habib, was grilled by US customs officials for seven hours and then kicked out of the country with no explanation.

Habib, a Muslim, is executive director of the Democracy and Governance Research Programme at the HSRC.

Last night he was still mystified as to why his visa was revoked."The first time something like this happened to me was during apartheid, in the struggle days," he said. "I felt it was highly inappropriate and I feel affronted."

His deportation follows a similar incident last Friday, when a senior Gauteng Muslim cleric, Fazlur Rahman Azmi, was also denied entry to the US at San Francisco International Airport....

US customs officials say they are under no obligation to disclose the reason for Habib's deportation.

Speaking from his home in Johannesburg on Tuesday evening, Habib said he was still in the dark as to why his visa had been revoked.

He refused to speculate at this stage and would await an explanation from the US embassy.

He is hoping that the issue is resolved before a conference he is due to attend in the US in July next year....

The Cape Argus [another publication of The Independent Newspaper Company] contacted the US embassy in Johannesburg on Tuesday and was referred to the customs and border patrol division of the department of homeland security in Washington.

According to departmental spokesperson Kelly Klundt her file showed that Habib had been "deemed inadmissible", but she was unable to say why.

The HSRC has requested that Homeland Security supply the information under the Freedom of Information Act.

Habib may apply for a US visa again, but may once again be refused entry.

The Embassy in Johannesburg should have handled the Cape Argus query itself rather than referring the caller to Homeland Security in Washington. An embassy official based in South Africa would (should) have been able to appreciate and handle the sensitivities surrounding the visa denial far better than someone in Washington could.

Sen. Biden Criticizes State Dept. for Skewing Speakers Program

"Project Screened Speakers for Dissenting Views," by Jonathan S. Landay - McClatchy Newspapers (Washington, DC), 2 November 2006, as carried in the Philadelphia Inquirer

WASHINGTON - U.S. officials screened the public statements and writings of private citizens for criticism of the Bush administration before deciding whether to select them for foreign speaking projects, an internal State Department review has found.

The screenings amounted to "virtual censorship" in the State Department's selection of speakers, a report by the department's Inspector General's Office said. McClatchy Newspapers obtained a copy of the 22-page report, which was completed in September....

The vetting appears to be contrary to the guidelines of the U.S. Speaker and Specialist Program, which taps U.S. experts to deliver lectures, serve as consultants and conduct seminars overseas or from the United States via teleconferences. The guidelines call for the State Department to provide speakers "who represent a broad range of responsible and informed opinion in the United States" and are "not limited to the expression of U.S. government policies."

Sen. Joseph R. Biden Jr. of Delaware, the top Democrat on the Senate Foreign Relations Committee, requested a review of the program after a news story in December quoted State Department officials as saying that political litmus tests were being used to weed out speakers who were critical of the Bush administration.

Biden said it was wrong for senior State Department officials to have practiced virtual censorship. He said he would urge Undersecretary of State Karen Hughes, who oversees the speakers' program, "to ensure that this is not repeated on her watch."

The Inspector General's Office recommended that the Bureau of International Information Programs, which runs the speakers' program, adopt new rules to ensure that speakers were chosen "based on the quality of their credentials" and "their ability to communicate... regardless of their personal opinions on policy issues."

There was no response from bureau officials to several requests for a comment on the report.

For excerpts from an earlier report on this, see KR: State Dept. Screening Private Speakers on Political Views.

DOD Considering Media 'Rapid Response' Center

Reading between the lines, the media work described here seems to be focused on domestic U.S. media. Al Qaeda propaganda is mentioned as the reason for the creation of the 'rapid response' unit, but the alleged problem is that Americans are falling victim to it, not that it's having an effect on international public opinion. (All I have to say about that allegation is, Google the phrase 'third person effect.')

But given the way that news moves around these days, the DOD's 'rapid response' exercises are going to have an impact on international perceptions of the U.S., too. One problem here is that the political campaign model won't work with foreign audiences the same way it might with U.S. audiences. In U.S. practice, political campaigns are about motivating a loyal base and discrediting opponents. That works with audiences that have already bought into the wider political frame. For outsiders, though, it just looks like strange, self-absorbed, irrelevant discourse -- not the kind of thing that builds confidence.

"Pentagon Memo Reveals Launch of New PR War," by Lolita C. Baldor - AP (Washington, DC), 30 October 2006, as carried on the Houston Chronicle website

WASHINGTON — The Pentagon is buttressing its public relations staff and starting an operation akin to a political campaign war room as Defense Secretary Donald H. Rumsfeld faces intensifying criticism over the Iraq war.

In a memo obtained by the Associated Press, Dorrance Smith, assistant secretary of defense for public affairs, said new teams of people will "develop messages" for the 24-hour news cycle and "correct the record."

The memo describes an operation modeled after a political campaign — such as that made famous by Bill Clinton's successful 1992 presidential race — calling for a "Rapid Response" section for quickly answering opponents' assertions.

Another branch would coordinate "surrogates." In political campaigns, surrogates are usually high-level politicians or key interest groups who speak or travel on behalf of a candidate or an issue.

The plan would focus more resources on so-called new media, such as the Internet and Weblogs. It would also include new workers to book civilian and military guests on television and radio shows.

Pentagon press secretary Eric Ruff did not provide the exact number of people to be hired, or the costs.

Rumsfeld has complained bitterly that the press focuses too much attention on bad news coming out of Iraq, and not enough on progress being made there. As an example, during a trip to Nevada earlier this year, he said he was deeply troubled by the success of terrorist groups in "manipulating the media" to influence Westerners....

Ruff said today that the reorganization, spearheaded by Smith, will help the department "set the record straight" and provide accurate, timely information.

He denied that the effort was set up to respond to the eroding public support for the war, or that it was aimed at helping in next week's elections. He also said he would not call it an "information operations" program, which generally refers to a propaganda-type campaign.

Ruff said the effort grew out of Rumsfeld's criticism of the department's communications capabilities, which the secretary compared unfavorably to how quickly and effectively terrorists can get their message out.

"If I were grading I would say we probably deserve a 'D' or a 'D-plus' as a country as to how well we're doing in the battle of ideas that's taking place in the world today," Rumsfeld said during a visit to the Army War College in March. "I'm not going to suggest that it's easy, but we have not found the formula as a country" for countering the extremists' message.

"We're trying to do better than a D-plus," said Ruff.

This is how the story is being relayed by China's official wire service:

"Pentagon Mounts Media Campaign to Defend Rumsfeld" - Xinhua (Beijing), 31 October 2006

BEIJING, Oct. 31 (Xinhuanet) -- The Pentagon is taking aim at the Internet and Web logs, the so-called "new media," in a campaign to deflect mounting criticism of Defense Secretary Donald H. Rumsfeld by a U.S. public that is becoming increasingly disenchanged with the conflict in Iraq.

Rumsfeld has often criticized media for concentrating too much on bad news coming out of Iraq, and not enough on progress being made there. Earlier this year during a trip to Nevada he said he was deeply troubled by the success of terrorist groups in "manipulating the media" to influence Westerners.

"That's the thing that keeps me up at night," he said during a question-and-answer session at a naval base.

"If I were grading I would say we probably deserve a 'D' or a 'D-plus' as a country as to how well we're doing in the battle of ideas that's taking place in the world today," Rumsfeld said during a visit to the Army War College in March. "I'm not going to suggest that it's easy, but we have not found the formula as a country for countering the extremists' message."...

WPost Profiles State Counter-Misinformation Office

"The Suspension of Disbelief," by Hartfourd Courant - the Washington Post, 20 October 2006

"Is the U.S. harvesting organs from Iraqis?" "Did the U.S. create Osama bin Laden?" "Was Saddam's capture faked?"

Those are the kinds of questions that keep Todd Leventhal busy. He's the State Department's sole counter-misinformation officer. He tracks conspiracy theories and urban legends, dissecting the inaccuracies and identifying the origins of questionable information that reflects poorly on the nation and its government.

Go to the State Department's "Identifying Misinformation" Web site ( http://usinfo.state.gov/media/misinformation.html ), and you'll find Leventhal's research....

Besides the glut of Sept. 11, 2001, conspiracy theories, counter-misinformation work takes on various false rumors.

A sampling: AIDS was invented in a Pentagon laboratory; the author of an 1830 Islam-bashing book is President Bush's grandfather (although he was the cousin of Bush's great-great-great grandfather). It works over Hugo Chavez's oft-repeated claims that the United States plans to invade Venezuela (he has confused it with a Spanish military war game that has no U.S. involvement, the State Department says).

Many of the entries' titles are in question form, and "no" is almost always the answer.

"Clearly, they've been putting a lot of time and effort into it," said Barbara Mikkelson, one of the founders of Snopes.com, a Web site that tracks urban legends and assigns each a verdict of true, false or something in between.

"It's probably good thinking on the government's part, she said. "Generally, it is better to combat rumors than to let them lie. The best way to combat misinformation is with information."

But for all the work, the State Department doesn't do much to promote the results, at least in the United States. The agency did agree, though, to answer a series of questions by e-mail. Responses were attributed to "a State Department official."

The official said the State Department doesn't promote its counter-misinformation work in the United States because, by law, work in the International Information Programs Bureau is directed toward foreign audiences.

What's the budget for counter-misinformation work? The diffuse nature of the work, the official said, "makes it difficult to assign an exact figure."

How does counter-misinformation work? When U.S. embassies become concerned about misinformation gaining credence in their region of the world, the official said, they contact Leventhal.

"Mr. Leventhal leads the effort to collect information on 'myth busting,' drawing on the expertise of other offices to craft a response." Embassy officials then decide how best to use Leventhal's research to counteract the bad information.

The ideal of 'combatting misinformation with information' sounds nice, but one fly in the broth is that rumors are about emotions (fears, hopes, hates) as well as purported facts. Is an Egyptian really going to perceive US-Muslim relations differently if you explain to him that the 1830s book about Islam was written by a shirttail cousin of President Bush's family and not a direct antecendent? (For background on the Bush book, see "Al Azhar Clears Publication of Bush Canard.")

For some more notes on dealing with rumors and urban legends, click here.

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