Malaysia: Winning the World's Heart Through Its Stomach?

"Malaysia Dishes Out to Raise Profile," by Jonathan Kent (in Kuala Lumpur) - BBC News, 4 November 2006

Malaysia has announced that it is hoping to find a short cut to the world's heart through its stomach.

Its government is to try to raise the country's international profile by offering businessmen cash incentives to open thousands of Malaysian restaurants around the world....

According to the Malaysian government, which clearly keeps a close eye on such things, there are just 376 Malaysian restaurants to feed the six billion people who live outside the country.

So its government has set a target of raising that number to 8,000 by 2015.

Deputy Prime Minister Najib Razak says the government will offer cheap loans, tax breaks and help with promotion so that, in his words, "Malaysia's name will be more renowned globally."

Malaysia is one of the most ethnically diverse countries in Asia with large Malay, Chinese, Indian, Thai and Eurasian communities.

The distinctive cuisines of each have mingled together here to produce an astonishing, yet relatively unknown, array of dishes.

Such is Malaysia's determination to achieve international glory through food that the country's first spaceman will perform zero gravity experiments with the national drink - "teh tarik" on a Russian-led space mission next year.

Comments

[Australian Migration Planners]

Yep, PM's brother has opened his 'nasi kandar' takeaway in Perth and he did the opening ceremony, according to some news reports. That may be the reason why chefs can leave. But you don't have to be a chef to live in Australia. I promise you we have our own idiots but nobody can question your equal rights if you gain permanent residence in Oz. If you are under 45, have skills, speak English, etc, send a brief email about yourself to "[email protected]" for a free assessment. No obligation on you or me.

[hipoym]

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[MichKeriKix]

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[Maris]

Malaysia has all these creative strategies to woo investors and showcase itself to the world. So far, I think these are great ways to boost national pride and foreign investment.

I especially like the food strategy that Malaysia is using. :)

[cheap ed hardy]

But you don't have to be a chef to live in Australia. I promise you we have our own idiots but nobody can question your equal rights if you gain permanent residence in Oz. If you are under 45, have skills, speak English, etc, send a brief email about yourself to "[email protected]" for a free assessment. No obligation on you or me.

[Uggs Clearance]

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