Michelle Kwan Named 'American Public Diplomacy Envoy'

Evidently there are more of these appointments to come. I cannot imagine a more superficial approach to public diplomacy.

"Secretary Rice Appoints Michelle Kwan Envoy for US Public Diplomacy" - press release, US Department of State (Washington, DC), 9 November 2006

Secretary of State Condoleezza Rice announced today that she has appointed figure skating champion Michelle Kwan as the first American Public Diplomacy Envoy. Kwan, a five-time World Champion and two-time Olympic medalist joined the Secretary in the Treaty Room of the U.S. Department of State in Washington, DC.

"I want to thank Michelle for taking on this really important mission," Rice said. "It's a time of great consequence in the world and I know that she is going to play an important and valuable role for our nation."

In her new role, Kwan will work with Under Secretary of State for Public Diplomacy and Public Affairs Karen P. Hughes and Assistant Secretary of State for Educational and Cultural Affairs Dina Habib Powell, in their efforts to help promote cross-cultural dialogue with international youth and to increase understanding of America by sharing her story and life experiences. Kwan will reach out to international young people by visiting their schools and clubs to speak about leadership and to engage them in a dialogue on social and educational issues.

"I am honored to accept this appointment and to serve my country," said Kwan. "As an athlete, I have always been proud to represent the United States around the world. Being able to do so in this new position is very special and meaningful to me."

The most decorated figure skater in U.S. history; Kwan has won an unprecedented 43 championships, including five World Championships, nine U.S. Championships, and two Olympic medals. She has taken a year off from figure skating and this fall began attending the University of Denver (DU) in Denver, Colorado, as a full-time student. She plans to major in political science with a minor in international studies. In addition to her studies and duties associated with her official appointment, Kwan continues to perform in skating exhibitions, work on special projects and serve as a corporate spokesperson....

"Michelle Kwan Accepts Job as Diplomat" - CBS/AP (Washington, DC), 10 November 2006

(CBS/AP) Michelle Kwan, who is studying political science and international affairs at the University of Denver, is about to get some terrific on-the-job experience.

The 26-year-old figure skating champion was at the State Department in Washington Thursday, standing side-by-side with Secretary of State Condoleezza Rice and another of President Bush's longtime advisors, undersecretary of state Karen Hughes.

They were there to formally announce Kwan's appointment as a public diplomatic envoy in a program aimed at improving the nation's image abroad....

The mission at hand, according to Hughes, is an important one: an effort by the United States to reach the world's young people, many of whom "are being exposed to hate and propaganda directed against our country."

Hughes has been active in expanding sports diplomacy programs.

Kwan's volunteer efforts on behalf of the United States are part of the State Department's Education and Cultural Affairs program....

Kwan is expected to travel widely in her new job, which is an unpaid position.

This isn't the first venture off the ice for Kwan, who is one of the world's best-known figure skaters. She's been a spokeswoman for the Children's Miracle Network; her autobiography, published nine years ago, is still selling; she has her own video game; and six years ago, she was among those on People Magazine's list of "The 50 Most Beautiful People In the World."...

Actually, there's nothing new about using sports as a channel for public diplomacy. The US Information Agency included a sports ambassador program among its speakers programs for decades. But that program wasn't about celebrity appearances. It was about coaches and trainers who spent a week or more working directly with local athletes -- it was about people-to-people contact. (The major shortcoming with the sports ambassador program was that many embassies had neither the resources nor the motivation to follow up on the relationships the exchanges created. This is the kind of program that is much more appropriate for a private sector group to carry out.)

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